Kroger SWOT Analysis 2024
Kroger stays true to its roots in service and innovation. The Cincinnati superstar is the largest traditional supermarket company in the U.S. […]
Tag: marketing
VIDEO: Media Evolves, Retail Wins
🛍 Retail + media keep evolving … All eyes have been on advertising since Sunday’s Super Bowl. It’s the perfect time to […]
Which Super Bowl ads won?
Super Bowl LVIII had viewers glued to their screens. The nail-biting game, overtime drama and outstanding creative ads gave us lots to […]
Game Time: Sports Energize Retail
Sports energize global retail. 🏈🛍 Ahead of Sunday’s Super Bowl, let’s look at how sports are fuelling excitement among consumers, retailers, brands […]
Thank You!
Grateful (and a bit woozy) to be named among RETHINK Retail’s Top Retail Experts for 2024. It’s an honor to be in […]
2024 Retail PEST Analysis
What will keep retail CEOs up at night in 2024? As we ring in the new year, let’s examine macro factors affecting […]
Cost-Effective Marketing Practices
Make your marketing more affordable. Recent marketing layoffs and budget cuts have forced marketing teams around the world to do more with […]
Happy Small Business Week!
How it all began … I always loved books (and dressing like a hoochie, apparently), so I feel grateful to celebrate 10 […]
Retail’s B2B Growth Drivers
While consumer spending slows, B2B spending grows. Rising inflation forced retail CFOs to get creative and find new revenue drivers and efficiencies […]
Top Retail Trends in Q3 2023
These 5 trends shaped global retail over the summer. Big themes among them include: ⭐ COMPETITIVENESS: Companies invest in strengthening their competitive […]
Retail Media – Looking Ahead
#30DaysofRetailMedia | Day 30: Retail Media – Looking Ahead Where is retail media headed? These 12 trends provide a hint of how […]
Who Has Retail Media Power?
#30DaysofRetailMedia | Day 29: Who Has Retail Media Power? Retail media is magnetic … Around the world, the retail media space continues […]
Retail Media PEST Analysis
#30DaysofRetailMedia | Day 28: Retail Media PEST Analysis What’s shaping retail media strategy? These external forces affect retail media stakeholders (retailers, brands, […]
Retail Media Partnership Trends
#30DaysofRetailMedia | Day 27: Retail Media Partnership Trends Partnerships help retailers go deeper into media … These retail media partnerships help retailers […]
Retail Media Key Success Factors
#30DaysofRetailMedia | Day 26: Retail Media Key Success Factors What’s the foundation for retail media success? Key success factors include: 👁 Industry […]
Retail Media Risks
#30DaysofRetailMedia | Day 25: Retail Media Risks What threatens retail media success? 🚩 Resistance to change🚩 Silos within and across organizations🚩 Non-standardized […]
CTV Shakes Up Retail Media
#30DaysofRetailMedia | Day 24: CTV Shakes Up Retail Media Retail media plays a starring role in TV’s evolution. Retail media connected TV […]
Why Grocery is a Retail Media Magnet
#30DaysofRetailMedia | Day 23: Why Grocery is a Retail Media Magnet Why are brands gobbling up advertising in grocery? Factors like: 🍎 […]
Stores Evolve With Retail Media
#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media Retail media is moving into stores. Here’s why. ❤️ We still love brick-and-mortar. […]
Retail Media Metrics
#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full […]