Tag: plan
Grow your business (with a 1-Page Marketing Plan)
January 3, 2017
To achieve growth and profitability this year, keep your marketing plan simple. Align your marketing with your corporate priorities by creating a one-page, high-level marketing plan for the year. The rationale is persuasive. One activity that sets the most successful companies apart is their willingness to document their marketing strategy, according to the Content Marketing […]
5 Proven Ways to Boost Your Brand Power
November 10, 2015
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through the digital clutter and influence your dream clients – all within your budget. Yet it’s possible. That’s a common challenge because today’s business decisions often start with a Google search. The tremendous power […]
Strategic Communications 101
September 8, 2015
With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a strategic communications plan. An effective communications plan acts as your company’s results-oriented roadmap, helping you get where you want to go — using minimal time, money and effort. Use the following steps to […]
Navigate a PR Crisis With Ease
August 25, 2015
Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major brands and personalities. These headlines prove that, in business as in life, bad stuff happens. Any company could make headlines due to a crisis involving a data breach, employee misconduct, financial issues or […]
Plan Your Content, Crush Your Competitors
August 11, 2015
The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: Be proactive and consistent (rather than reactive and random) with your external communications. To stay on track, manage your workflow and create impactful copy, develop an editorial calendar. An editorial calendar helps you […]
Win New Business With Irresistible Proposals
June 23, 2015
Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools to expand your business. Strategically developed proposals can help your company attract and win over your ideal target. Use these proven tips to create irresistible business proposals and win new business: 1. Think […]
Case Study: Social Media Crisis Control
October 21, 2014
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in a long, rambling post on LinkedIn, which concluded with the man promoting his own brand. Approach: Fortunately I had already collaborated with my client on a crisis communication plan and standard operating procedures […]
Declutter With a Communications Audit
April 1, 2014
Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the effectiveness of your communications, you can distinguish between what delivers an attractive return on investment and what you need to polish. Strategic Considerations An effective communications audit asks: What are our communications goals […]
99 Ways to Score a Marketing Touchdown
February 3, 2014
Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways to tackle the competition and score a touchdown using simple marketing tactics. Marketing Planning 1. Revise or create a marketing plan for your business. 2. Revisit your market research. 3. Analyze your competition. […]
Sell With Words: 10 Tips
January 14, 2014
Captivating content marketing is all about starting with a solid plan. Here are some tips on what to do before you start writing. 1. Focus on your goal. You want the reader to respond, whether it’s though buying your service or visiting your website. Identify the main objectives of your content marketing strategy then focus […]
Start 2014 With a Bang
January 7, 2014
This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and into action. To achieve your business goals this year, make sure your communications plan revolves around them. Start 2014 with a bang with these strategic communication plan best practices: Tie communications to business […]
Recipe for a Strategic Communications Plan
October 1, 2013
A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results you want. Key ingredients of a communications plan: Executive summary: Write this section last and limit it to one page. Communication process description: Provide information to help decision makers who are not trained […]