Tag: success

May 4, 2020January 9, 2021*Thought Leadership, Change Management, Customer Experience, Industry Research, Marketing, Public Relations (PR), Retail, Strategic Communications, Tech

Pandemic Power Play

By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]

September 4, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications, Tools & resources

B2B Strategic Communications Plan

Match your message to your big picture.

August 3, 2016May 30, 2019*Lead Generation, Content Marketing, Leadership Communications, Marketing, Strategic Communications

Win Big and Fast: 5 Strategic Sales Tips

Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a […]

September 8, 2015May 30, 2019Measurement, Strategic Communications, Tools & resources

Strategic Communications 101

With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]

March 31, 2015May 30, 2019*Thought Leadership, Leadership Communications, Marketing

Position Yourself as an Expert

Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience […]

March 24, 2015May 30, 2019*Lead Generation, *Thought Leadership, Leadership Communications, Marketing, Small Business, Strategic Communications

Strut! Self-promotion tips from business leaders

To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable […]

June 3, 2014May 30, 2019Leadership Communications, Marketing, Public Speaking, Small Business

Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part […]

March 4, 2014January 7, 2016Leadership Communications, Strategic Communications

Negotiate With Ease: 5 Tips

Do negotiations make your heart pound and your mind race? You’re not alone. Whether you’re trying to close a sale with a […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]

January 7, 2014May 30, 2019Measurement, Strategic Communications

Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and […]

October 8, 2013May 30, 2019Marketing, Tools & resources

Pinpoint Your Target Audience

Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]

September 5, 2013May 30, 2019Strategic Communications, Tools & resources

Objective Clarifier Tool

Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear […]

August 25, 2013May 30, 2019Strategic Communications

First Things First: Communications Basics

It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before […]