Social Media for a Media-Shy Company
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]
Tag: target
Bulletproof Your Communications Strategy
In a flat economy, businesses face increasing pressure to stretch every marketing dollar further while achieving results. Do you know which areas […]
Web Writing S.O.S.
In today’s sink-or-swim world of business, your company needs to be online – and use website copy that advances its strategy. Use […]
PR in 2013: A Musical Tribute
As the year winds down, let’s take a musical journey as we reminisce about PR campaigns that stood out in 2013. Baby […]
Case Study: Extreme Email Makeover
Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]
Stand Out: Strategic Publicity Practices
Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]
Pinpoint Your Target Audience
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick […]