January 16, 2022January 16, 2022Strategy

Target’s Pandemic Partnerships

Target partners with retail powerhouses. From retail giants to up-and-coming brands, these […]

December 6, 2021December 7, 2021Retail

Value is in Vogue

Frugal is fashionable. 🔸 60% of U.S. Millennials live paycheck to paycheck🔸 […]

November 1, 2021November 2, 2021Strategy

Target SWOT Analysis

Target is doing so many things right. Differentiating factors include: ⭐️ Happy, […]

January 3, 2021January 9, 2021Change Management, CPG, Industry Research, Marketing, Retail, Tech

2021 Retail Tech Trends

In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration […]

December 13, 2020December 14, 2020Change Management, CPG, Customer Experience, Industry Research, Retail, Small Business, Social Media, Strategic Communications, Tech

2021 Retail Strategy Trends

What does 2021 have in store? Reinvigorating retail and getting closer to […]

October 21, 2020January 9, 2021Change Management, Customer Experience, Industry Research, Marketing, Retail, Tech

Walmart SWOT Analysis (Q4)

Walmart wants to win. This high-level SWOT analysis shows how Walmart has […]

May 26, 2020January 9, 2021*Thought Leadership, Change Management, CPG, Industry Research, Retail, Strategic Communications

2020 Retail Rumble

Forget crowdless UFC matches – 2020’s biggest rumble is taking place between […]

May 19, 2020January 9, 2021*Thought Leadership, Case Studies, Change Management, CPG, Customer Experience, Industry Research, Retail, Strategic Communications

Is Walmart winning?

2020 SWOT analysis: Is Walmart winning? The world’s biggest retailer has shown […]

November 9, 2016May 30, 2019Leadership Communications, Marketing, Public Relations (PR), Strategic Communications, Uncategorized

Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans […]

December 16, 2014May 30, 2019Brand, Marketing, Strategic Communications

Top 5 Ways to Toot Your Brand’s Horn

In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than […]

October 14, 2014May 30, 2019Editing, Strategic Communications

7 Ways to Block Your Rivals’ Shots

True story: A U.S. corporation apologized for its marketing copy on public […]

September 30, 2014May 30, 2019Content Marketing, Strategic Communications

Create a Competitive Content Strategy

In today’s crowded marketplace it’s hard to stand out, especially if your […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT […]

August 19, 2014May 30, 2019Content Marketing, Strategic Communications

Discover Your Company’s Story Goldmines

Eureka! Your organization is already filled with an abundance of surprising, free […]

June 17, 2014May 30, 2019Case Studies, Social Media

Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract […]

April 8, 2014May 30, 2019Strategic Communications

Bulletproof Your Communications Strategy

In a flat economy, businesses face increasing pressure to stretch every marketing […]

February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites

Web Writing S.O.S.

In today’s sink-or-swim world of business, your company needs to be online […]

December 17, 2013December 30, 2019Crisis Communications, Public Relations (PR)

PR in 2013: A Musical Tribute

As the year winds down, let’s take a musical journey as we […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns […]

October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business

Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to […]