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Tag: TikTok

September 9, 2024February 28, 2025Marketing, Retail

5 Ways Marketing is Evolving & What It Means for Retail

Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]

August 18, 2023August 4, 2024Customer Experience, Marketing, Retail, Retail Media

Consumers’ Retail Media Needs

#30DaysofRetailMedia | Day 10: Consumers’ Retail Media Needs Consumers are the heart of retail media. Savvy, empowered and increasingly mobile, consumers can […]

June 26, 2023August 4, 2024Retail Trends, Strategy

Top Retail Trends in Q2 2023

What shaped 2023 retail strategy in Q2? Over the past 3 months, these trends have dominated global headlines. Big themes among them […]

June 20, 2023August 4, 2024Retail, Strategy

Retail Power in June 2023 – Porter’s 5 Forces

Who has retail power right now? This mid-year review of Porter’s 5 Forces shows retail stakeholders have retained their respective levels of […]

March 25, 2023August 4, 2024Retail, Retail Trends, Strategy

Top Retail Trends – Q1 2023

What’s shaping 2023 retail strategy? So far this year, these 7 trends have dominated global headlines. Overarching themes include: ⭐ TECH: Retail […]

February 26, 2023August 4, 2024Retail, Social Media

Social Shopping Evolution

E-commerce is getting more social. More retailers and brands align their online marketing with consumers’ habits to reach them where they already […]

January 29, 2023August 4, 2024Retail Trends, Tech

2023 Retail Tech Trends

Retail tech is on fire. Themes among this year’s top retail tech trends include: PROTECTING PROFITS: Retailers and brands adopt innovations to […]

January 22, 2023August 4, 2024Retail, Strategy

Retail Power in 2023 – Porter’s 5 Forces

Retail power dynamics keep shifting … Over the past year: Inflation eroded companies’ and consumers’ purchasing power Employees swung from The Great […]

October 17, 2022August 4, 2024Marketing, Social Media

TikTok’s Meteoric Growth

In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]

December 12, 2021August 4, 2024Retail, Retail Trends, Strategy

Shopify’s Pandemic Partnerships

Partnering up as e-commerce evolves … Canadian e-commerce giant Shopify has boomed during the pandemic as it: 🛍 Connects sellers of all […]

June 14, 2021June 14, 2021Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Tech

Revisiting 2021 Retail Tech Trends

It’s retail tech’s time. A 39% YoY rise in U.S. e-commerce sales in Q1 ($196 billion vs. $141 billion) shows how much […]

November 1, 2020May 20, 2021Customer Experience, Industry Research, Marketing, Retail, Small Business, Tech

Social Commerce is the Future of Retail

Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]

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