What shaped 2023 retail strategy in Q2?
Over the past 3 months, these trends have dominated global headlines.
Big themes among them include:
⭐ GROWTH: Companies invest in retail media and target communities to grow the top line
⭐ RISK: Reduced consumption and the rise in shoplifting affect companies and consumers
⭐ EFFICIENCY: Retailers and brands digitize their processes to save time and money
Also, you may have noticed cross-over among these trends like:
🛍 Meta and Google announce new AI-powered ad products (retail media, AI, social commerce)
🛍 Brands try to win the digital shelf on retail media networks with AI (retail media, AI)
🛍 Grocery shoplifting is on the rise due to the economy (theft, inflation)
What other trends dominated Q2?
Related:
Retail Theft on the Rise
2023 Global Grocery Trends (designed by the spectacular Santosh Kushwaha of Visual Best)
In-Store Tech Trends
