Consumers crave convenience: 2020 is boom time for grocery retailers with robust e-commerce infrastructures.
That’s because COVID-19 has shaped how we shop:
- 3 billion global consumers were homebound, and many restaurants closed, sparking a surge in home cooking (World Economic Forum)
- $2.5 trillion, representing 35% of global food expenditures, is now up for grabs as consumer habits shift (Boston Consulting Group)
- 41% of US online grocery shoppers during the pandemic were first-time users (Boston Consulting Group)
Given today’s lucrative food landscape, here are 3 key success factors for grocery retailers to consider as they invest in delighting hungry online shoppers.
Have you have shopped online for groceries during the pandemic?