2022 Retail PEST Analysis Mid-Year Check-In

A lot has changed in 6 months …

This mid-year check-in on January’s 2022 Retail PEST Analysis reveals new market pressures and opportunities.

Additional market factors of note include:

POLITICAL

  • War in Ukraine
  • Ocean Shipping Reform Act
  • Proposed federal gas tax moratorium


ECONOMIC

  • Interest rate hikes
  • Recession concerns
  • Stock market volatility
  • Layoffs and reduced hiring
  • Inflation leads to shrinkflation

SOCIAL

  • Unionization efforts
  • Pressure for companies to exit Russia
  • Social activism (gun safety, Roe V. Wade)
  • Return to the office – and workers’ backlash

TECHNOLOGY

  • Crypto market issues
  • Rapid delivery contraction
  • Drone and autonomous truck pilots

OVERARCHING THEMES
Greater uncertainty, complexity and risk abound, especially surrounding consumer spending and supply chain resilience.

What external forces would you add?

Stay tuned for a mid-year check on Retail 2022 – Porter’s 5 Forces.

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