Even competitors collaborate.
Yesterday’s news of the expansion of Amazon Multi-Channel Fulfillment (MCF) further shows how retail and tech giants are working together for mutual aid.
Amazon’s third-party logistics product will support merchants on:
🛍️ SHEIN
🛍️ Shopify; and
🛍️ Walmart
… with faster fulfillment for a superior customer experience.
Existing MCF partnerships include Temu and TikTok Shop among others.
🔶 Infographic: Orange lines = MCF collabs
B2B BENEFITS
Sellers access world-class logistics (picking, packing, delivery) by using Amazon’s fulfillment infrastructure.
As more retail and tech giants collaborate, they move e-commerce and industry standards forward.
How else are retail and tech giants collaborating?
Related:
Original infographic (2024): Retail & Tech Giants Align highlights a different B2B superstar
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Retail & Tech Giants Align 2025
