Announcing Retail Evolution – Lisa Goller Marketing

Welcome to Retail Evolution!

After chronicling the biggest retail shifts of our time for 15+ years, I’m still in awe of global retail’s rapid evolution, especially since the pandemic. That’s why I started a new monthly newsletter, Retail Evolution.

Retail transformation is change management on crack

My mission is to bring clarity to the chaos of retail transformation. That’s why I’m sharing the exact frameworks that have helped me grasp and articulate retail mega-trends and strategy (and what they mean for you).

Retail stakeholders are confused

Me too! It’s hard to absorb all the dramatic, concurrent shifts taking place in retail.
Thousands of global retail community members (retailer and brand executives, retail technology leaders, retail associations, media, academics and investors) follow me on social media. They tune in because I explain complex retail concepts in abstract terms and connect the dots to uncover retail patterns that most people miss.

Let’s get the Retail Evolution party started

Here’s one example of an abstract framework that helped me make sense of the recent, rapid and seemingly pervasive emergence of both conversational commerce and agentic shopping.

For details on each stage of retail evolution from e-commerce to conversational commerce and agentic shopping, see my full post on Retail’s AI Evolution. Members of the AI in Retail community shared it on social media in part to help non-experts understand why AI is permeating global retail and changing retail strategy.

It’s not just AI

Each month we’ll examine global retail’s most influential factors, including retail media, consumer behavior shifts and retail giants’ moves. Also, my quarterly roundups will give you proof of the top factors shaping retail’s evolution.

Free subscribers get to see what’s changing and strategic implications. A paid subscription also includes practical applications as next steps for your team.

Hope you stay tuned to Retail Evolution! Upcoming editions include Retail Media Essentials (including an emerging trend making CFOs swoon) and Q3’s Top Retail Trends.

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