E-commerce keeps evolving.
Last week we looked at how we’re still smitten by stores. Now let’s examine the effects of changing consumption habits, as 2022 global e-commerce is set to top $5 trillion.
More shoppers have shifted online for:
⭐️ Flexibility to shop from anywhere
⭐️ Time savings, as we skip the store
⭐️ Convenience, as companies cater to us like royalty
Notice how the e-commerce evolution fuels growth in logistics (last-mile delivery), tech (AR, robotics) and marketing (ads, Prime Day & concurrent sales events).
How else has the global e-commerce boom influenced consumer habits and business practices?
Physical Stores vs. E-Commerce
Jeff Bezos’ Retail Legacy
Delivering the Goods