Is Amazon Pandemic-Proof?
May 10, 2020
Most retail companies are burning their 2020 business strategies.
The coronavirus crisis has:
– Left many independent retailers and brands insolvent
– Prompted department store Neiman Marcus to file for bankruptcy last week
– Shuttered storefronts and, earlier this year, Walgreens, Forever 21 and Sears had already closed several stores
By contrast, Amazon is booming.
Jeff Bezos’ wealth rose by $24 billion in the first quarter of 2020 alone, as his e-commerce empire seems perfectly positioned for a pandemic.
LASTING LEGACY?
Are customer obsession, efficiency and tech leadership sufficient to give Amazon a sustainable advantage?
What internal characteristics and external factors — both enduring and pandemic-specific — would you add to Amazon’s SWOT analysis?
(Since Amazon and Walmart are tackling omnichannel from opposite ends of the retail spectrum, we’ll examine Walmart’s SWOT analysis next week.)
