Social Commerce is the Future of Retail
Last week’s announcement of the new partnership between TikTok and Shopify dazzled global retail markets. This partnership unites social media, video and […]
Category: Marketing
Walmart SWOT Analysis (Q4)
Walmart wants to win. This high-level SWOT analysis shows how Walmart has faced certain weaknesses to strengthen its competitive position during this […]
Amazon SWOT Analysis (Q4)
Profitable pivots: 2020’s COVID-19 curveball rattled even the biggest retail leaders. In this SWOT analysis check-in, we see how Amazon has responded […]
Why Small is BIG in 2020
Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]
7 Ways to Boost Brand Trust
At its core, brand trust is all about communication. Companies can gain a competitive advantage by embracing opportunities to share with honesty, […]
Global E-Commerce Boom
The future of retail is online. This year’s global pandemic has made e-commerce a retail necessity to connect companies and consumers. More […]
Why Private Label’s Hot
Private label is on fire. McKinsey found 34% of consumers spent more on private label products during the pandemic, with 44% citing […]
Amazon Gets Intimate
Oh baby: Amazon is getting intimate with us. It could be the lockdown loneliness kicking in but I’m convinced that Amazon is […]
2020 Retail Trends
According to Stats Canada, Canadians caused a 99% surge in online purchases between February and May, As e-commerce booms, here are some […]
Amazon’s Path to Post-Pandemic Prosperity
This infographic’s alternative title could easily be Why Jeff Bezos Will be a Trillionaire Soon. Last week, Amazon went on a shopping […]
Pandemic Bestsellers
Shopping habits shift: As we all know, panic in March led to out-of-stocks for items like flour, yeast and toilet paper as […]
E-Grocery Success Factors
Consumers crave convenience: 2020 is boom time for grocery retailers with robust e-commerce infrastructures. That’s because COVID-19 has shaped how we shop: […]
Pandemic Power Play
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]
Pandemic-Driven Pivots
Creativity conquers chaos: This year, agile companies have shown profound resilience by reinventing themselves in response to the coronavirus pandemic. From beer […]
5 Steps to Make Your Communications Strategic
The coronavirus crisis has forced companies to adapt to new global market realities. Now marketing, communications and sales teams have an urgent […]
9 Tech Trends Taking Off Due to Coronavirus
Digital Renaissance: We’re in the midst of a massive, global shift toward the digital realm. Over the past two months, the coronavirus […]
Save Time on Your Marketing in 2020
Delight your CEO (and make your competitors cry) by maximizing your marketing productivity in 2020. Create consumable content your audience craves by […]
Whole-Brain Content
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal […]
B2B Marketing for Lead Generation
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
