Retail Trends – Page 4 – Lisa Goller Marketing | Strategy | Content

January 24, 2021August 4, 2024Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends

Walmart 2021 Strategy Diamond

Frugal is fashionable — and Walmart’s making moves to stay ahead. As value shopping and value-tier rivalry soar, this framework shows how […]

January 17, 2021January 30, 2026Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Strategic Communications, Tech

Amazon 2021 Strategy Diamond

How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy Diamond) reveals, the e-commerce giant sets industry standards, dazzles consumers […]