Tag: 2021 retail strategy
Revisiting 2021 Retail Tech Trends
June 14, 2021
It’s retail tech’s time. A 39% YoY rise in U.S. e-commerce sales in Q1 ($196 billion vs. $141 billion) shows how much online shopping has matured during the pandemic [Digital Commerce 360]. Now retail tech companies are transforming the global e-commerce infrastructure to connect companies and consumers, as they grow in digital sophistication. Recent developments: […]
Revisiting Retail’s Revolution
June 7, 2021
What keeps retail CEOs up at night … Let’s revisit this 2021 Retail PEST Analysis from January 2021 to capture today’s market conditions. Additional factors: POLITICAL– International travel restrictions shift– U.S. infrastructure bill could help companies & consumers– CDC relaxes mask guidelines for fully vaccinated Americans ECONOMIC– Prices rise for products & raw materials– Retail […]
E-Commerce as Entertainment
May 26, 2021
E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. Media assets can help retailers: 🔹 Extend their marketing reach🔹 Embed their offerings into our everyday habits🔹 Personalize marketing to fuel e-commerce sales🔹 Reduce acquisition costs🔹 Maximize lifetime value per customer & loyalty […]
Livestreaming Enlivens Retail
May 24, 2021
Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce sales Notice how tech giants and department stores are adding livestreaming to their marketing strategies. Have you ever watched a retail livestream? Related: 2021 Retail Tech Trends2021 Retail Strategy Trends SOURCES: Droesch, Blake. […]
E-Commerce Fuels Stores’ Evolution
May 2, 2021
What’s in store? E-commerce’s influence. Online shopping growth has forced retailers to transform their brick-and-mortar stores into omnichannel assets. As e-commerce catapults forward, global retailers are collaborating with tech and logistics partners to deliver omnichannel: – Speed;– Agility; and– Convenience (Notice how many grocery and big box retailers are showing omnichannel resilience.) How else have […]
Delivering the Goods
April 4, 2021
The mall has arrived on our doorsteps. As e-commerce matures, we’ve seen remarkable growth in delivery services now that online shoppers expect home delivery that is: Fast Free Convenient These trends are fuelling demand for delivery that connects retailers, brands and restaurants with consumers (especially since we’ve been home all year). How often do you […]
China’s Retail Innovation
February 15, 2021
For a glimpse of retail’s future, let’s look at China. Since Friday kicked off the Lunar New Year, it’s the perfect time to examine China’s growing influence on global e-commerce. Many retail tech investments we’ve seen in North America and Europe over the past year have been common for years in China. These innovations are […]
How Retail Giants Compete
January 31, 2021
Rivals reveal where retail is heading. This final post in a series highlights how Amazon and Walmart lead with their strengths to earn lucrative consumer loyalty. For instance: – Amazon’s tech mastery delights consumers– Walmart’s low-cost leadership saves shoppers money– Both want to wow young, urban adults with e-commerce In addition: Walmart’s supplier diversity efforts […]
Walmart 2021 Strategy Diamond
January 24, 2021
Frugal is fashionable — and Walmart’s making moves to stay ahead. As value shopping and value-tier rivalry soar, this framework shows how Walmart stays resilient with: 🧩 Strategic partnerships to fill omnichannel gaps Digital investments to counter under-capacity stores Everyday low price leadership to save shoppers money Studying retail leaders gives us a glimpse of […]
Amazon 2021 Strategy Diamond
January 17, 2021
How Amazon keeps winning … As this framework (Hambrick & Frederickson’s Strategy Diamond) reveals, the e-commerce giant sets industry standards, dazzles consumers and spooks rivals. For instance: CONSUMERS save time & money from unmatched tech efficiencies SUPPLY CHAIN PARTNERS gain resources that fuel growth & agility🥊 RIVALS had to react to an October Prime Day, […]
2021 Retail Tech Trends
January 3, 2021
In 2021, e-commerce will catapult forward. The pandemic sparked a mass migration to digital to satisfy our basic needs, from food to social connection. This year, we can expect the entire e-commerce infrastructure to mature with tech innovations like: Livestreaming E-grocery evolution Autonomous vehicles What other retail tech trends will influence the supply chain in […]
2021 Retail Strategy Trends
December 13, 2020
What does 2021 have in store? Reinvigorating retail and getting closer to consumers are macro strategic trends we’ll see in the new year, as retailers and brands: – Fuel sales and consumer excitement– Cut inefficiencies– Gain lucrative new strengths See related infographics on:– 2020 Retail Partnerships– 2020 Retail PEST Analysis– Social Commerce is the Future […]