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Revisiting 2021 Retail Strategy Trends

It’s been a busy year in retail.

Let’s see how these 2021 strategy trend predictions from December have come true so far.

COLLABORATIONS

adidas + Peloton
Family Dollar + Instacart
Gap + Walmart
Google + Shopify
Target + Apple
Whole Foods + The Weather Channel


EXPANSION

Banking services: Amazon, IKEA, Walmart
Digital ads: Amazon, Facebook, Family Dollar, Google, Macy’s, Walmart
DTC brands: Andie, Harry’s, Madison Reed
Klarna: Buy now pay later service goes global
Value: Dollar chains, off-price retailers, discounters

CONTRACTION

Bankruptcies: L’Occitane, Paper Source
Job cuts: Best Buy, Instacart
Store closures: Disney, Godiva, Victoria’s Secret


PERSONALIZATION

1-on-1 consults: Madison Reed, David’s Bridal
Consumer data for relevant offers: Nike, Groupon
Virtual try-ons: Amazon, L’Oréal, Ulta

ENTERTAINMENT

Amazon acquires MGM Studios
Netflix Shop
TikTok marketing: Estée Lauder, Kate Spade


What other retail strategy trends would you add?

Related:
E-Commerce as Entertainment
2021 Retail Acquisitions
Virtual Try-Ons: Try Before You Buy

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