Livestreaming Enlivens Retail
May 24, 2021
Retail goes live to air.
Livestreaming helps retailers and brands:
– Interact with consumers in real time
– Target relevant audiences
– Fuel e-commerce sales
Notice how tech giants and department stores are adding livestreaming to their marketing strategies.
Have you ever watched a retail livestream?
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Hanbury, Mary. Facebook is launching weekly livestream shopping events with Sephora, Abercrombie, and other big brands, hoping for a slice of a market that could soon be worth $20 billion. Insider. May 19, 2021.
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