Tag: case study

October 1, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Industry Research, Marketing, Small Business, Strategic Communications

B2B Marketing for Lead Generation

Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.

October 31, 2016May 30, 2019*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Strategic Communications

5 Essential B2B Marketing Tactics

For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to […]

September 14, 2015May 30, 2019Content Marketing, Leadership Communications, Marketing, Strategic Communications

Prove You’re a B2B Superhero

You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your […]

September 9, 2015May 30, 2019*Lead Generation, *Thought Leadership, Marketing, Strategic Communications, Tools & resources

Checklist: Maximize Your Marketing Muscle

Looking to end 2015 on a strong note? Consider applying more proven marketing practices to reach and attract your ideal customers. Use […]

April 14, 2015May 30, 2019Content Marketing, Leadership Communications, Marketing, Small Business

27 Ways to Take Your Content Further

Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post […]

December 2, 2014May 30, 2019Marketing, Measurement

Measure Your Marketing Muscle

Measuring your marketing efforts can make the difference between whether you’re Mr. Universe or Mr. Puny-verse. That’s because producing strong marketing campaigns […]

September 16, 2014May 30, 2019Case Studies, Public Relations (PR), Small Business, Strategic Communications

Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a […]

June 17, 2014May 30, 2019Case Studies, Social Media

Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]

January 28, 2014May 30, 2019Case Studies, Marketing, Measurement

Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]

November 5, 2013May 30, 2019Case Studies, Marketing

Case Study: Extreme Email Makeover

Situation: One of my clients communicates using more than 30 email campaigns per month. However, the email response rates had been dismal […]

August 29, 2013May 30, 2019Case Studies, Content Marketing, Strategic Communications

Case Study: Strategic Language

Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]