27 Ways to Take Your Content Further

Let’s say you just delivered a powerful presentation that your audience loved. Or you created a compelling case study or blog post that proves you add more value than your competitors. Now it’s time to honour your hard work by maximizing the number of people who see your brilliance.

Get better mileage out of your ideas by using these 27 content marketing tips:

Digital Media

1. Add a link to the content on your website
2. Share the content on your blog
3. Send it to your email list and ask them to share it
4. Email it with a special note to anyone who inspired you to write the copy
5. Email it with a special note to anyone you mentioned in the copy
6. Include a blurb in your e-newsletter for customers
7. Post it on your intranet so your employees use consistent messaging
8. If it’s a presentation, add it to SlideShare
9. Add a link to it in your email signature
10. Send a personalized email to 100 bloggers who cover your sector

Social Media

11. Post it on your LinkedIn company page
12. Post it in the most relevant LinkedIn groups
13. Send a LinkedIn message to 3-5 contacts who may benefit most from the content
14. Add the content to your LinkedIn summary as part of your portfolio
15. Share it in a LinkedIn Publisher post to position yourself as an expert
16. Tweet a compelling one-line “teaser” once a day for a week, using relevant Twitter hashtags
17. Pull out practical tips and share them through tweets
18. Post it on your Facebook company page
19. Post it on your personal account on Facebook
20. Send a link through a Facebook message to your supportive friends and family
21. Share it on Google+
22. Reach out to influencers on social media and share it with them


23. Add testimonials or results to your sales collateral
24. Reuse the anecdotes or findings in senior executives’ future presentations
25. Send it to people you meet at networking events if it can help them
26. Rework the content as an article and pitch it to business and trade publication editors
27. If it’s a hot topic, send it to journalists and say you’d be happy to be a source for their interviews

How do you make your content “go the distance” to attract your target?

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com

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