Marketing

Successful Small Business Strategies

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October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase your visibility and credibility. These marketing strategies can help your small business make a big impact: Get out there: Join local chambers of commerce, trade groups and niche business groups to connect with […]

Marketing

Stand Out: Strategic Publicity Practices

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Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. Know your audience: Your target always impacts your strategy. For instance, do they use social media? Read blogs? Prefer traditional media? Drill down further: Which specific print, broadcast and online properties attract your […]

Strategic Communications

Recipe for a Strategic Communications Plan

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A strategic communications plan mixes together all your communication vehicles to accomplish your mission. Its methodical recipe helps you get the results you want. Key ingredients of a communications plan: Executive summary: Write this section last and limit it to one page. Communication process description: Provide information to help decision makers who are not trained […]

Content Marketing

Communication Vehicles Checklist

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Is your communications plan effectively reaching your audience? Use this checklist to identify other communication vehicles that will maximize your marketing impact. Advertising Annual reports Banner ads Blogs Brochures Business cards Business proposals Business case studies Case studies Collateral Company profiles Contests Corporate booth (for trade shows) Coupons Direct mail Editorial calendar eBooks Elevator speech […]

Strategic Communications

First Things First: Communications Basics

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It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before they can achieve their business goals, they need strong relationships with their employees, customers and the public. To build those strong relationships, an organization must first apply these communication fundamentals: Know your subject: […]