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Tag: communications

July 1, 2014May 30, 2019Brand, Industry Research, Marketing, Strategic Communications, Tools & resources

A (Canadian) Branding Exercise

Branding is more important than ever in business, as brands convey consistent […]

June 24, 2014May 30, 2019Leadership Communications, Social Media

CEOs’ Top 10 Twitter Topics

Forget what you learned in business school. All organizations are now in […]

June 3, 2014May 30, 2019Leadership Communications, Marketing, Public Speaking, Small Business

Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn […]

May 27, 2014May 30, 2019Measurement, Social Media, Strategic Communications

Boost Your Social Media ROI

Recently, social media has exploded from a playful phenomenon to a business […]

May 13, 2014May 30, 2019Content Marketing, Leadership Communications, Small Business

Boost Your Credibility as a Thought Leader

An effective way to accelerate your career success is to establish yourself […]

May 6, 2014May 30, 2019Leadership Communications, Strategic Communications

Share Your Strategy, Wow Your Staff

To remain agile and competitive, your company must continuously adapt to keep […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a […]

April 8, 2014May 30, 2019Strategic Communications

Bulletproof Your Communications Strategy

In a flat economy, businesses face increasing pressure to stretch every marketing […]

April 1, 2014May 30, 2019Strategic Communications, Tools & resources

Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter […]

March 4, 2014January 7, 2016Leadership Communications, Strategic Communications

Negotiate With Ease: 5 Tips

Do negotiations make your heart pound and your mind race? You’re not […]

February 18, 2014May 30, 2019Content Marketing, Marketing, Tools & resources, Websites

Web Writing S.O.S.

In today’s sink-or-swim world of business, your company needs to be online […]

February 3, 2014May 30, 2019Marketing, Small Business, Tools & resources

99 Ways to Score a Marketing Touchdown

Few companies can afford a $4 million TV ad during the Super […]

January 21, 2014May 30, 2019Social Media

Build a Brilliant Business Blog

Today effective brand building demands a strong online presence. As content marketing […]

January 7, 2014May 30, 2019Measurement, Strategic Communications

Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come […]

December 17, 2013December 30, 2019Crisis Communications, Public Relations (PR)

PR in 2013: A Musical Tribute

As the year winds down, let’s take a musical journey as we […]

December 17, 2013May 30, 2019Public Relations (PR)

Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing […]

December 10, 2013May 30, 2019Strategic Communications

Simplicity = Good Business Sense

Why is simplicity so hard? Some of my clients have worried that […]

December 3, 2013May 30, 2019Strategic Communications

Strategic Brief for Successful Projects

Do cross-functional projects make you think everyone speaks a different language? To […]

November 20, 2013May 30, 2019Case Studies, Crisis Communications

Crisis Communications, Rob Ford Style

For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business […]

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