Tag: communications
Meaty vs. Snackable Content
May 29, 2019
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your message?
Know Your Audience
June 26, 2017
Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: – U2 freely gave away their album, Songs of Innocence, to 500 million (!) iTunes users in part to woo younger listeners – Millennials and Gen Zs rejected the strategically altruistic move as […]
Bulletproof Your Communications Strategy
January 24, 2017
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]
Trump’s Winning Marketing Strategy: Rage Against the Machine
November 9, 2016
The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]
2015 PR Fails … and What We Can Learn From Them
December 14, 2015
Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, FIFA and Bill Cosby. In time we’ll see whether these damaged brands will survive. In the meantime, let’s face it: In business and in life, people make mistakes. Whether our reputation is resilient […]
Plan Your Content, Crush Your Competitors
August 11, 2015
The Internet is clogged with content. How will you make yours stand out among your rivals? Take a tip from top-performing companies: Be proactive and consistent (rather than reactive and random) with your external communications. To stay on track, manage your workflow and create impactful copy, develop an editorial calendar. An editorial calendar helps you […]
Win New Business With Irresistible Proposals
June 23, 2015
Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools to expand your business. Strategically developed proposals can help your company attract and win over your ideal target. Use these proven tips to create irresistible business proposals and win new business: 1. Think […]
31 Simple Secrets of Shareable Content
June 17, 2015
Your brilliant ideas only matter if they reach the right audience. That’s why successful companies embrace social media to tell their brand story – and inspire their audience to share it with others. You don’t have to be a Kardashian or Jenner for your content to go viral. You, too, can expand your brand reach, […]
Position Yourself as an Expert
March 31, 2015
Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience in your industry, you’ve seen it all. You understand consumer and market trends better than most. People look to you for answers and you feel energized when you share your wisdom with others. […]
Strut! Self-promotion tips from business leaders
March 24, 2015
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable with selling themselves and their strengths. How self-promotion can help you These findings on self-promotion apply to entrepreneurs and executives alike. If you’re an entrepreneur, you’re the face of your brand; to boost […]
More than luck: 5 tips for winning sales proposals
March 17, 2015
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals as compelling sales tools can help your company stand out, win major accounts and boost your revenue fast. Apply these 5 tips to charm decision makers with strong sales proposals: 1. Use a […]
The #1 Way to Make Your Customers Happy
March 3, 2015
Customers are the lifeblood of your business. Successfully attracting and delighting customers can lead to repeat business, positive word of mouth, loyalty, competitive advantage and long-term growth. What’s the best way to make customers happy in the first place? Give them value. In every single communication – written or verbal – tell your customers and […]
50 Shades of Grape: Marketing tips from wine masters
February 17, 2015
Tomorrow is National Drink Wine Day in the U.S. To celebrate a beverage that attracts consumers ranging from peasants to monarchs, let’s shine a spotlight on the wine industry – and how you can benefit from its marketing tips. Despite an influx of new wine drinkers, global wine consumption has decreased in recent years due […]
5 Ways Football Helps You Win in Business
January 27, 2015
Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review lessons from the football field and apply them in the boardroom. Use these football-inspired strategic communications tips to crush your competition: Stadium = Marketplace: How well do you understand – and deliver – […]
Create Killer Content for a Competitive Edge
January 20, 2015
To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts to outmaneuver your rivals. The best way is to consistently share useful information to attract and engage customers to ultimately boost sales. The good news? Your company is already bursting with stories and […]
7 Ways to Block Your Rivals’ Shots
October 14, 2014
True story: A U.S. corporation apologized for its marketing copy on public affairs after it omitted the L from ‘public.’ Embarrassing errors and omissions happen. When they do, your competitors may act like goons and attack your brand. To defend your company, you need strategic communications practices. It’s like having a superstar goalie on your […]
Create a Competitive Content Strategy
September 30, 2014
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps “level the playing field” for companies of all sizes to turn themselves into giants by telling their story — all for minimal cost. Here are five ways your company can gain a competitive […]
Social Media Selling: A to Z
September 22, 2014
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social Media Week (Sept. 22-26, 2014), let’s examine how social media can build your business – from A to Z. Audience: No matter who your business targets, your customers likely use social media. Social […]
A (Canadian) Branding Exercise
July 1, 2014
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and can build value. In honour of Canada Day, we’ll examine a patriotic brand, Molson Canadian beer. Molson Canadian stands out from all the other domestic and foreign beer brands by relying on its […]