Tag: connect
Boost the Reach of Your Next Speech
June 17, 2015
Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation at an industry conference or event, make sure your network – and target – know about it. To increase your influence and credibility, and drive demand for your expertise, expand your reach far […]
Why Successful C-Suites Embrace Social Media
April 21, 2015
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]
7 Secrets of Successful Speeches
March 10, 2015
Delivering a captivating presentation can help you and your brand stand out and look good. Whether you’re trying to connect with customers, employees or investors, presenting with poise will help you grip your audience and feel confident. To prepare a powerful presentation, use these tips: Show your passion: What aspect of your topic makes you […]
Want Happy, Engaged Employees?: 7 Tips
November 11, 2014
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value because they participate fully, feel passionate about their work and willingly “step up” to help their company succeed. Best of all, they tell the world their company’s stories as enthusiastic brand advocates. Use […]
5 Ways to Tell Your Company’s Story
July 29, 2014
Everybody loves a good story. Effective stories have the power to help your business stand out among rivals, engage prospects, win over investors, inspire employees and earn customer loyalty. That’s because stories are more memorable than straight facts, and they engage the audience’s head and heart. Here are five creative ways to tell your business’ […]
Nail Your Elevator Pitch
June 3, 2014
Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part of their network. To learn from their best practices, remember that your audience is busy, so you have less than a minute to make meaningful connections, establish credibility and showcase your talent. Use […]
Boost Your Credibility as a Thought Leader
May 13, 2014
An effective way to accelerate your career success is to establish yourself as a thought leader. By sharing your wisdom, experience and best practices with the media, you can quickly boost your credibility and visibility. Editors and journalists want to share your compelling stories and knowledge. With the explosion of social media, you’ll benefit from […]
7 “Go For Gold” Presentation Tips
February 11, 2014
Olympic athletes aren’t the only ones who strive to “own the podium.” Just as athletes must practice their sport to win, executives and business owners must practice public speaking to make connections and compete effectively. Use these 7 gold medal presentation tips to win over your audience: Start with a clear purpose: Remind yourself why […]
Successful Small Business Strategies
October 18, 2013
October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase your visibility and credibility. These marketing strategies can help your small business make a big impact: Get out there: Join local chambers of commerce, trade groups and niche business groups to connect with […]
Case Study: Strategic Language
August 29, 2013
Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was more suitable for post-graduate English or IT professors than its true audience. In fact, a readability test tool suggested readers would need 17 years of formal education to comprehend the copy! Strategic Solutions: […]