Meaty vs Snackable B2B Content

How hungry is your audience?

Whether you create B2B content in-house, with ChatGPT or itโ€™s done for you, match your content format to your objectives.

๐Ÿ— Meaty content drives thought leadership.

๐Ÿฟ Snackable content drives lead generation.

๐ŸŒฎ Spice things up by offering a mix of both.

Right now, B2B brands (including retail tech companies) are in demand. They need to differentiate their offerings with content to drive leads and earn trust.

Use this infographic for your 2023 marketing strategy to create B2B content your audience craves.

What B2B content format(s) would you add?

B2B Content With Sizzle
5 Steps to Make Your B2B Content More Strategic

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