How hungry is your audience?
Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format to your objectives.
🍗 Meaty content drives thought leadership.
🍿 Snackable content drives lead generation.
🌮 Spice things up by offering a mix of both.
Right now, B2B brands (including retail tech companies) are in demand. They need to differentiate their offerings with content to drive leads and earn trust.
Use this infographic for your 2023 marketing strategy to create B2B content your audience craves.