Which Super Bowl ads won?
Super Bowl LVIII had viewers glued to their screens. The nail-biting game, overtime drama and outstanding creative ads gave us lots to […]
Tag: sales
Look How Far Amazon Has Come
Look How Far Amazon Has Come! From overcoming pandemic out-of-stocks to smashing Prime Day records and emerging as the biggest advertiser in […]
Latin America E-Commerce Explodes
Latin America’s e-commerce market is muy caliente. In this final post in a series on global e-commerce, we look at how e-commerce […]
Ingredients of a Strong B2B Infographic
Fill your sales funnel … Visual content boosts your brand reach, helping you stand out as the retail tech space gets more […]
Private Label’s Global Growth
Private labels keep growing more powerful. Sales of private label products are rising around the world, as consumers seek options for: ⭐ […]
Meaty vs Snackable B2B Content
How hungry is your audience? Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format […]
Retail Media’s Global Appeal
Why did retail media networks top several 2023 trend lists? As consumer spending slows, more retailers now focus on selling advertising to […]
Livestreaming Enlivens Retail
Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]
Home Sweet Home
There’s no place like home. A full year of working, learning and exercising at home has inspired us to reimagine our domestic […]
Why Small is BIG in 2020
Big retailers think small. As the 2020 holiday sales season kicks off, leading retailers seek nimble small businesses to give consumers what […]
Pandemic Power Play
By investing $4 billion of operating profit into its COVID-19 plan, Amazon is setting itself up for spectacular success that will last […]
Whole-Brain Content
The most effective content for sales balances left-brain logic (cold, objective facts) with right-brain emotion (warm, subjective feelings). Does your marketing appeal […]
B2B Marketing for Lead Generation
Content marketing trends to include in your 2019 and 2020 marketing strategies to sell to B2B buyers.
Meaty vs. Snackable Content
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]
How to Create Irresistible B2B Content
Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven […]
Quit Hiding Your Magic
I get it: It’s far easier (and it feels safer) to stay in the snuggly, warm cocoon of our comfort zone. However, […]
Honoured to speak at this event …
So grateful to have spoken to businesswomen and business students at the recent Women in Leadership conference hosted by the Schulich School […]
Holiday Parties = Networking Goldmines
Looking to grow your business in 2017? Great. Start now. Successful executive and entrepreneurs recommend that you say yes to every invitation […]
Win Big and Fast: 5 Strategic Sales Tips
Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a […]
14 Experts Share How to Recession-Proof Your Business
In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in […]