May 21, 2019
Even the dullest B2B topics can transform into riveting content your audience will actually want to read and share. These 3 proven tips can help.
April 23, 2017
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually wants to read (and share).
May 4, 2016
Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, there’s a lucrative yet highly-demanding consumer segment within the millennials cohort: YEMMies (Young, Educated Millennial Moms). Don’t let the cute name fool you: these shrewd — and often tattooed — ladies are influential […]
December 17, 2015
March 24, 2015
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable with selling themselves and their strengths. How self-promotion can help you These findings on self-promotion apply to entrepreneurs and executives alike. If you’re an entrepreneur, you’re the face of your brand; to boost […]
June 24, 2014
Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. For that reason, CEOs need to embrace social media. Twitter alone attracts 255 million monthly active users. Business is one of the top 10 topics on Twitter, making it a key platform to […]