B2B Content With Sizzle
B2B is booming, especially in retail tech. Use these best practices as a checklist to connect with B2B buyers with content that […]
Tag: tech
Retail Media’s Global Appeal
Why did retail media networks top several 2023 trend lists? As consumer spending slows, more retailers now focus on selling advertising to […]
Retail Power in 2023 – Porter’s 5 Forces
Retail power dynamics keep shifting … Over the past year: Inflation eroded companies’ and consumers’ purchasing power Employees swung from The Great […]
2023 Retail Strategy Trends
Retailers blaze a trail beyond traditional retail … This year, more retailers will fuel growth as they: Target B2B buyers with services […]
2023 Retail PEST Analysis
Which factors will influence retail strategy this year? POLITICAL: New global alliances and risks ECONOMIC: Slowdowns squeeze businesses and consumers SOCIAL: Anger […]
2022 Retail Growth Trends
Retail’s bright spots … Amid reports of soft demand and retail layoffs, several areas show promise, including retail media and private labels. Notice […]
TikTok’s Meteoric Growth
In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]
Retail Media Networks
Retail media boom time … Although consumer spending has declined, retail media networks have emerged as a powerful B2B revenue driver. RETAILERS […]
E-Commerce Catapults Forward
E-commerce keeps evolving. Last week we looked at how we’re still smitten by stores. Now let’s examine the effects of changing consumption […]
Physical Stores vs. E-Commerce
Skip the store (or get out & shop)? As our omnichannel habits evolve, are you more likely to: ⭐️ Escape your pandemic […]
2022 Retail Strategy Trends Mid-Year Check-In
What’s driving 2022 retail business strategies? This final post in our mid-year check-in series reviews evidence of 2022 retail strategy trends. REAL […]
2022 Retail PEST Analysis Mid-Year Check-In
A lot has changed in 6 months … This mid-year check-in on January’s 2022 Retail PEST Analysis reveals new market pressures and […]
Rising Retail Costs
Retail costs keep climbing. After examining Profitability Pressures and Retail Revenue Drivers, it’s time to look at retail costs. As expenses mount, retailers and […]
Retail Revenue Drivers
It’s time to grow the top line. As profitability pressures and retail costs mount, retailers and brands are getting creative at how […]
Profitability Pressures
What’s squeezing retail profits? Several market factors keep retail CEOs and CFOs up at night, including: 🔹 Inflationary pressure🔹 Reduced consumption🔹 Supply […]
2022 Retail Risks
Retail gets riskier … Across retail categories, CEOs face complex market factors that affect their 2022 strategies. Consumers are also affected by […]
Russia’s Reversal of Fortune
Global companies are breaking up with Russia. Across industries, leading companies are protesting the war on Ukraine by halting their operations in […]
RoboLabor
Robots are transforming into retail associates. Rising demand for robotics is due to: ⭐️ Global e-commerce growth⭐️ Retail’s ongoing labor shortage⭐️ Consumers’ […]
Retail Partnership Patterns
Partnerships strengthen retail power. These patterns emerged across the recent Pandemic Partnerships series, which examined retail and tech giants Walmart, Instacart, Shopify, […]
Retail 2022 – Porter’s 5 Forces
Who has retail power? Market volatility continues to shift power across global retail players. Key success factors in 2022 include: ⭐️ Agility⭐️ […]