writing – Lisa Goller Marketing | Strategy | Content

Does Freelancing Fit Your Lifestyle?

October is Small Business Month, so it’s a great time to consider whether the freelance movement is right for you — now […]

With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]

To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals […]

Captivating content marketing is all about starting with a solid plan. Here are some tips on what to do before you start […]

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]

Why is simplicity so hard? Some of my clients have worried that simple writing dumbs down the message and insults the reader. […]

Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]

Forget zombies and ghosts. What’s really scary is how poor business writing – on websites, press releases and brochures – costs companies […]

Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]

October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]

Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]

To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]

Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]