Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s age of relentless communication.

Orwell’s rules can help brands engage customers and employees through clear, compelling content.

To help your business stand out, apply Orwell’s timeless wisdom:

  • Avoid clichés
  • Use short words
  • Cut every possible word
  • Write with strong verbs
  • Say it simply and clearly, in everyday language
  • Be interesting; don’t be a slave to rules.

How well does your organization apply Orwell’s Writing Rules?

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at


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