Tag: PR

1-Line Content Marketing Strategy

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Most Popular Types of Content

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Trump’s Winning Marketing Strategy: Rage Against the Machine

The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]

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The Boardroom is the Best Classroom

Back to school season reminds us that knowledge is power. Throughout our careers, we accumulate valuable knowledge and wisdom, which could benefit others. Yet too often we keep our wisdom to ourselves, locked in our brain and hidden from view. Instead, we could choose to share what we know with a genuine intent to help […]

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2015 PR Fails … and What We Can Learn From Them

Move over, Malaysia Airlines and Jian Ghomeshi. In 2015 we survived a tsunami of shocking new PR scandals involving Volkswagen, Ashley Madison, FIFA and Bill Cosby. In time we’ll see whether these damaged brands will survive. In the meantime, let’s face it: In business and in life, people make mistakes. Whether our reputation is resilient […]

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14 Experts Share How to Recession-Proof Your Business

In both strong and weak economies, your company deserves promotion. Last month, Statistics Canada confirmed the Canadian economy slipped into recession in the first half of the year for the first time since 2009. Too often, news of a recession causes decision makers to panic and contract their marketing efforts. However, reacting by “going quiet” […]

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Navigate a PR Crisis With Ease

Ashley Madison. FIFA. NFL. Bill Cosby. Jian Ghomeshi. Rob Ford… In recent months, the headlines have proclaimed PR problems for several major brands and personalities. These headlines prove that, in business as in life, bad stuff happens. Any company could make headlines due to a crisis involving a data breach, employee misconduct, financial issues or […]

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Case Study: Break Through the Clutter

Situation: Two of my clients couldn’t have been more different: an IT service provider for institutional investors and an author of a book for young women. However, they both wanted to stand out and generate excitement among their target markets. Approach: I collaborated with each client and partners to develop compelling marketing campaigns. For the […]

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PR in 2013: A Musical Tribute

As the year winds down, let’s take a musical journey as we reminisce about PR campaigns that stood out in 2013. Baby Got Back: After customers complained that lululemon yoga pants were “pilling” between the thighs and the seams were tearing, company founder and chairman Chip Wilson created more negative headlines. He claimed, “some women’s […]

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Crisis Communications, Rob Ford Style

For weeks, Toronto mayor Rob Ford has captured global headlines with scandalous revelations of alleged crack cocaine use, public drunkenness and lewd language. Let’s see how Rob Ford’s strategy measures up to crisis communications best practices. Best practice: Be proactive, not reactive Rob Ford: Once a crisis occurs, exercise the right to remain silent. Do […]

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