Tag: content marketing

July 15, 2026July 16, 2026*Lead Generation, *Thought Leadership, AI, Change Management, Community, Content Marketing, Leadership Communications, Marketing, Social Media, Strategic Communications

2026 LinkedIn Cheat Sheet

Baffled by LinkedIn’s new algorithm? Confused why this business platform suddenly feels more like Instagram? Unsure how to adapt to get your […]

July 10, 2026July 10, 2026*Lead Generation, AI, Change Management, Community, Content Marketing, Marketing, Social Media, Strategic Communications, Strategy

What LinkedIn Wants: Best practices the algorithm rewards

Frustrated by LinkedIn’s algorithm U-turn? You aren’t alone. (My retail communities have felt confused and bewildered by recent algorithmic shifts, and vocal […]

July 9, 2026July 9, 2026AI, Case Studies, Community, Content Marketing, Leadership Communications, Marketing, Measurement, Retail, Retail Media, Social Media, Strategic Communications, Strategy

CASE STUDY – Community Management & Engagement Leadership

BUSINESS ISSUE: A retail media company needed help to unite hundreds of community members, create a sense of belonging and build mutually-beneficial […]

July 9, 2026July 9, 2026AI, Case Studies, Content Marketing, Marketing, Retail, Strategy

CASE STUDY: B2B Thought Leadership for Growth Marketing Wins

BUSINESS ISSUE: Since I launched my own marketing business in 2013, many clients needed executive-level thought leadership content to boost brand awareness, […]

April 23, 2026July 10, 2026*Lead Generation, *Thought Leadership, Marketing, Social Media, Strategy

How to Win on LinkedIn in 2026

📉 Has your LinkedIn engagement fallen off a cliff? You’re not alone. Even award-winning thought leaders, business owners and job seekers have […]

April 13, 2025May 8, 2026Marketing, Retail

B2B Content With Sizzle

2025 has rattled retail and marketing teams. No matter what’s going on in the economy, 3 things are certain: 📣 You have […]

September 9, 2024February 28, 2025Marketing, Retail

5 Ways Marketing is Evolving & What It Means for Retail

Marketing has changed. What worked 5 years ago or even 2 years ago in some cases no longer performs well. Scroll through […]

July 14, 2024July 9, 2026Community, Marketing, Social Media

Thank you! Milestone video

🎉 Grateful to reach this milestone … ❤️ Thank you to my LinkedIn followers around the world, including clients, colleagues, industry peers, […]

January 12, 2024July 9, 2026Retail

Thank You!

Grateful (and a bit woozy) to be named among RETHINK Retail’s Top Retail Experts for 2024. It’s an honor to be in […]

April 18, 2023April 24, 2023Marketing

Ingredients of a Strong B2B Infographic

Fill your sales funnel … Visual content boosts your brand reach, helping you stand out as the retail tech space gets more […]

March 18, 2023March 18, 2023Marketing

Meaty vs Snackable B2B Content

How hungry is your audience? Whether you create B2B content in-house, with ChatGPT or it’s done for you, match your content format […]

February 8, 2023February 8, 2023Strategic Communications

5 Steps to Make Your B2B Content More Strategic

Capitalize on the B2B boom (especially in retail tech). Use these best practices to align your B2B content with your overall business […]

February 8, 2023February 8, 2023Marketing

B2B Content With Sizzle

B2B is booming, especially in retail tech. Use these best practices as a checklist to connect with B2B buyers with content that […]

October 17, 2022August 4, 2024Marketing, Social Media

TikTok’s Meteoric Growth

In this second post in the series on retail’s marketing evolution, we examine TikTok’s meteoric rise in popularity. Within 5 years of […]

December 5, 2021August 4, 2024Retail, Retail Trends, Strategy

Instacart’s Pandemic Partnerships

Instacart is delivering the goods. Its pandemic partnerships reveal how the delivery star is taking on rivals like Uber and DoorDash by […]

August 23, 2021August 23, 2021*Lead Generation, *Thought Leadership, Content Marketing, Strategic Communications, Tools & resources

Meaty vs. Snackable B2B Content

How hungry is your audience? As most companies prepare for a busy Fall, it’s a good time to check if your marketing […]

June 21, 2021June 21, 2021Brand, Change Management, CPG, Customer Experience, Industry Research, Marketing, Retail

Revisiting 2021 Retail Strategy Trends

It’s been a busy year in retail. Let’s see how these 2021 strategy trend predictions from December have come true so far. […]

May 31, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Trends, Tech

1 Year Later – How Covid-19 Changed Global Retail

Retail looks different. Today marks one year since this piece initially went live, so let’s see which changes have stuck. LASTING CHANGES: […]

May 26, 2021May 26, 2021Brand, Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Social Media, Tech

E-Commerce as Entertainment

E-commerce and entertainment keep converging. Today Amazon announced it’s buying MGM Studios, as the line between merchandise and media consumption continues to blur. […]

May 24, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Media, Social Media, Strategic Communications, Tech

Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]