What’s driving retail strategy this year?
It’s more than just AI and retail media.
Major themes that weave through 2024 retail strategy trends include:
⭐ B2B’s growing influence
🛍 Media evolves to support retail
⭐ A clear focus on driving growth
🛍 Retail and tech are further entwined
Let’s take a look …
What 2024 retail strategy trends would you add?
Sources:
Apparel Resources, CNBC, Digital Commerce 360, GeekWire, Insider Intelligence, Marketing Dive, Modern Retail, PYMNTS, Retail TouchPoints, Social Media Today, Supermarket News
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Retail Partnership Patterns
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