Stores Evolve With Retail Media

#30DaysofRetailMedia | Day 22: Stores Evolve With Retail Media


Retail media is moving into stores. Here’s why.


❤️ We still love brick-and-mortar.

Physical stores attract higher traffic than digital. For instance, 212 million consumers visited a Walmart store in June 2022 vs. 125 million for Walmart’s online properties. [Insider Intelligence]


📣 Stores offer desirable advertising real estate.

Retailers are monetizing their store assets, which allows more brands to buy in-store ads to connect with consumers while they shop.


📊 Retail media makes stores more measurable.

Retailers “want more data on how their customers are behaving in stores to make the physical retail experience more compelling and efficient.” [Modern Retail]


That’s why retailers are bringing more retail media to their physical stores to improve the bottom line and the customer experience.


What other types of in-store retail media would you add?


Related:
We Still Love Stores
E-Commerce Fuels Stores’ Evolution