Target SWOT Analysis 2024

What makes Target so popular?

For starters:

🎯 People-first leadership
🎯 Powerhouse private labels
🎯 An elevated store experience

As consumers’ needs and the retail landscape shift, Target has evolved as an increasingly attractive, cross-category destination.

Flip through this SWOT analysis to see what else Target does well, and opportunities for growth and risk mitigation.


What would you add?

Stay tuned for a similar look at Kroger, Shopify and Amazon.


Sources
Adweek, Business Insider, CNBC, Forbes, Fortune, Retail Dive, RetailWire, The Robin Report

Related
Look How Far Target Has Come
Target’s Pandemic Partnerships
Target SWOT Analysis (2021)

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