📺 🛍️ Look how far media has come — and how it’s entwined with retail.
Media evolution over the past 25 years has led to greater:
✴️ Fragmentation
📱 Digitization
👩🦰 Personalization
💰 Monetization
When I worked in advertising strategy, brand advertisers had fewer media options.
The path to purchase took an average of 8 brand touchpoints before a customer actually bought the product being advertised. Today it can take seconds.
As legacy media declines, we see more innovation and collaboration like:
🎬🛍️ YouTube Shopping creators tagging Amazon products in Shorts, long-form videos and livestreams
🏈🛍️ Amazon Prime Video’s Thursday Night Football added an Add to Cart button on the screen
How else has media evolved to influence our shopping decisions?
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Related:
Media Evolves, Retail Wins
Retail Media Sparks Restructuring