Category: Social Media
On social media, be relatable
Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.
B2B Marketing Musts
B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually […]
Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]
52 Business Blog Posts That Will Blow Your Customers Away
Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of […]
Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]
CEOs’ Top 10 Twitter Topics
Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. […]
Social Media for a Media-Shy Company
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]
Boost Your Social Media ROI
Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a […]
Build a Brilliant Business Blog
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping […]