Category: Social Media

May 29, 2019January 9, 2021*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Public Relations (PR), Social Media, Strategic Communications

Meaty vs. Snackable Content

Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]

June 26, 2017June 4, 2019*Lead Generation, Content Marketing, Customer Experience, Marketing, Social Media, Strategic Communications

Know Your Audience

Know your audience: That’s the powerful marketing lesson from Irish rock band U2’s current Joshua Tree tour. Consider the contrast … 2014: […]

May 10, 2017March 25, 2018Content Marketing, Marketing, Social Media, Strategic Communications

Break through the digital clutter …

April 23, 2017November 24, 2017Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

On social media, be relatable

Write for people — not for Google. Add warmth, personality and emotion to your writing and keep it conversational.

April 23, 2017June 30, 2017*Lead Generation, Content Marketing, Marketing, Small Business, Social Media, Strategic Communications

B2B Marketing Musts

B2B content marketing can be riveting — even for relatively dull industries. Use these 3 tips to create content your audience actually […]

April 21, 2015June 6, 2019*Lead Generation, Leadership Communications, Small Business, Social Media, Strategic Communications

Why Successful C-Suites Embrace Social Media

Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]

December 9, 2014May 30, 2019Content Marketing, Customer Experience, Social Media

52 Business Blog Posts That Will Blow Your Customers Away

Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of […]

October 21, 2014May 30, 2019Case Studies, Crisis Communications, Social Media

Case Study: Social Media Crisis Control

Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]

September 22, 2014May 30, 2019*Lead Generation, Social Media

Social Media Selling: A to Z

How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]

June 24, 2014May 30, 2019Leadership Communications, Social Media

CEOs’ Top 10 Twitter Topics

Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. […]

June 17, 2014May 30, 2019Case Studies, Social Media

Social Media for a Media-Shy Company

Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted […]

May 27, 2014May 30, 2019Measurement, Social Media, Strategic Communications

Boost Your Social Media ROI

Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a […]

January 21, 2014May 30, 2019Social Media

Build a Brilliant Business Blog

Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping […]