Tag: awareness
Boost the Reach of Your Next Speech
June 17, 2015
Why limit the reach of your brilliant ideas to only the people in the room? The next time you deliver a presentation at an industry conference or event, make sure your network – and target – know about it. To increase your influence and credibility, and drive demand for your expertise, expand your reach far […]
The Most Cost-Effective Marketing Tactic
April 28, 2015
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective way to win new customers and grow your business, especially when starting out, is word of mouth. Word of mouth spreads the word about your business by encouraging delighted customers to recommend your […]
Why Successful C-Suites Embrace Social Media
April 21, 2015
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. Today the use of social media through computers and mobile sources are the primary means of business communication worldwide. Although social media has evolved into a fundamental business tool, a recent BRANDfog survey […]
Strut! Self-promotion tips from business leaders
March 24, 2015
To get ahead, you need to promote yourself. Research proves that business and career success is highest among people who feel comfortable with selling themselves and their strengths. How self-promotion can help you These findings on self-promotion apply to entrepreneurs and executives alike. If you’re an entrepreneur, you’re the face of your brand; to boost […]
More than luck: 5 tips for winning sales proposals
March 17, 2015
To secure lucrative new clients, even the luck of the Irish may not be enough for your business. Instead, using written proposals as compelling sales tools can help your company stand out, win major accounts and boost your revenue fast. Apply these 5 tips to charm decision makers with strong sales proposals: 1. Use a […]
Want Loyal Customers? Show Them Some Love
February 10, 2015
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your customers is a powerful business-building and marketing strategy that will help you build brand awareness, engagement and trust. Here are 5 ways to act like a smitten suitor and generously give back to […]
Case Study: Results-Oriented Press Release
April 15, 2014
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of the alliance within a specific B2B industry. Approach To help my client achieve business objectives, I: Analyzed the company’s past media campaigns; Researched targeted trade and mainstream publications; and Considered the client’s, editors’ […]
Build a Brilliant Business Blog
January 21, 2014
Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping companies gain a competitive advantage. Why Blog? Progressive companies understand the advantages of blogging as way to attract, engage and convert their target market – all while building brand awareness, authority and online […]