Want Loyal Customers? Show Them Some Love

This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your customers is a powerful business-building and marketing strategy that will help you build brand awareness, engagement and trust.

Here are 5 ways to act like a smitten suitor and generously give back to your customers:

1. Educate them:
Information is the ultimate free giveaway, so think of how your business solves your customers’ most common pain points. Share practical tips with customers through your blog, webinars and whitepapers to help customers take full advantage of your product or service.

2. Reward them:
Offer special announcements, exclusive promotions and online help to your social media-savvy customers. Create a loyalty rewards points program to encourage customers to post their ideas on your Facebook page, LinkedIn page or Twitter feed.

3. Profile them:
Put your customers in the spotlight by profiling them on your website or thanking them on Twitter. A flattering and sincere expression of your appreciation will make them happy – and more willing to continue doing business with you.

4. Refer them:
B2B businesses in particular should say thanks by sending business to their customers. Connect them with your network, link to their business on your website or write a glowing testimonial.

5. Celebrate them:
Hold a customer appreciation event. Wine tastings, barbeques and picnics are all feel-good ways to say thank you, encourage interaction and have fun. Customers can’t resist the lure of receiving something for free.

So while you’re buying Valentine chocolates or flowers for your significant other, think of how you can cherish your customers, too.

How does your company show customers some love?

Lisa Goller
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com


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