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Tag: business

December 17, 2013May 30, 2019Public Relations (PR)

Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s […]

December 10, 2013May 30, 2019Strategic Communications

Simplicity = Good Business Sense

Why is simplicity so hard? Some of my clients have worried that simple writing dumbs down the message and insults the reader. […]

November 19, 2013May 30, 2019Strategic Communications

Think Like a Strategist

Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]

November 12, 2013May 30, 2019Brand, Leadership Communications, Small Business

7 Ways to Build Brand Trust

How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of […]

October 22, 2013May 30, 2019Strategic Communications

Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our […]

October 18, 2013May 30, 2019Marketing, Small Business

Successful Small Business Strategies

October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase […]

October 15, 2013May 30, 2019Marketing, Public Relations (PR), Small Business

Stand Out: Strategic Publicity Practices

Want to break through the clutter? Use these media relations tips to help your business stand out and gain a competitive advantage. […]

September 24, 2013May 30, 2019Strategic Communications, Tools & resources

Timeless Strategic Writing Tips

Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old […]

September 17, 2013May 30, 2019Strategic Communications

Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best […]

September 12, 2013May 30, 2019Strategic Communications

Strategic Thinking: A Competitive Advantage

Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions […]

August 25, 2013May 30, 2019Strategic Communications

First Things First: Communications Basics

It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before […]

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