Retail Media Reveals Marketing Silos
#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos Retail media’s explosive growth prompts marketers to examine the status quo. PAIN POINTS […]
Tag: communication
20 Tips for Working Remotely (& Productively)
Now that warmer weather is here, it may be time to free yourself from the office to work from a more scenic […]
Strategic Communications 101
With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a […]
10 Ways Effective Leaders Gain Influence
Without exception, effective leaders are also superior communicators. These leaders carefully craft their messages to connect with clients, employees and investors on […]
Why Successful C-Suites Embrace Social Media
Twenty years ago, Apple CEO Steve Jobs “nailed it” when he predicted the role of computers would evolve from computation to communication. […]
Top 5 Ways to Toot Your Brand’s Horn
In today’s cluttered marketplace and fragmented media landscape, it’s more challenging than ever for companies to get noticed and be heard. So […]
Teamwork as a Competitive Advantage
This week, the world’s best soccer players begin competing in the 2014 World Cup and their high-performing teams can teach businesses how […]
The Most Cost-Effective Morale Booster
Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. […]
Leadership Lessons from Sochi
Business owners and executives can learn effective communication tips from Canadian Olympic athletes. As the following sports leaders prove, winning communication is […]
Case Study: Measuring Marketing Success
Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure […]
Think Like a Strategist
Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will […]
7 Ways to Build Brand Trust
How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of […]
Objective Clarifier Tool
Aligning your communications with your corporate strategy makes the best business sense. To make sure your communications are effective, you need clear […]
7 Tips for Strategic Copy
To create copy that gets results, use these tips: Focus on your audience: what do they want? Make your point up-front Keep […]
Case Study: Strategic Language
Communication Challenge: A brilliant client of mine held itself back by using academic and technical language on its website. The copy was […]