Retail Media Reveals Marketing Silos

#30DaysofRetailMedia | Day 15: Retail Media Reveals Marketing Silos

Retail media’s explosive growth prompts marketers to examine the status quo.


Most marketers have been working in silos, leading to fragmentation across:

📣 Trade marketing
📣 Brand marketing
📣 Digital marketing
📣 Shopper marketing

While connecting with retailers, brands operate across different teams, tools and budgets. They lack visibility across their organizational efforts and total ad spend.


Retail media’s enormous growth potential has inspired marketers to smash their silos and align as a single, unified team to increase overall visibility.

Marketing alignment can improve brands’:

✅ Agility
✅ Efficiency
✅ Performance

Next time we’ll look at structural evolution that retail media has inspired.

Brands’ Retail Media Needs
Retail Media Leaders – Brands
Endemic vs. Non-Endemic Brands in Retail Media

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