Tag: credibility

Toronto Needs Tech Disruptors, Say Public & Private Sectors

Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global IT companies. The city boasts top talent, an affordable Canadian dollar and a mayor, John Tory, who proudly promotes the city as an innovation hotspot. Tory attended this week’s TechTO event at Toronto’s City Hall council chambers to discuss the technology sector’s success […]

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Business Tips from Toronto’s Bold Tech Entrepreneurs

Move over, Silicon Valley. Toronto’s hot technology sector is attracting leading global companies with its top talent, affordable Canadian dollar and mayor, John Tory, who proudly promotes the city as an innovation hotspot. Tory attended last night’s TechTO event at Toronto’s City Hall council chambers to discuss the technology sector’s success – and how it […]

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5 Questions Your B2B Marketing Must Answer

If you sell to businesses, you’ll profit by anticipating what B2B buyers expect from your message. B2B marketing has changed. Today the buying process is longer and, amid all the digital clutter, attention spans are shorter. Decision makers are busier than ever. They often lack staff, budget and time. Far too often, B2B content misses […]

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Stand Out By Sharing Fresh Insights

There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital and content marketing has likely impacted or even disrupted your industry. What is your brand doing to stand out, reach and serve your customers using web, social and mobile channels? Align Your Content […]

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Position Yourself as an Expert

Think about it: Right this minute you’re already a goldmine of valuable industry insights. With more than a decade of progressive experience in your industry, you’ve seen it all. You understand consumer and market trends better than most. People look to you for answers and you feel energized when you share your wisdom with others. […]

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Help Your Brand Stand Out

The threat of invisibility spooks every business owner and marketing executive. That’s why they work so hard to make their brands stand out and resonate with their target market. What’s even trickier is trying to attract attention in an oversaturated market with a limited marketing budget. To get your brand noticed, use these cost-effective tips: […]

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A (Canadian) Branding Exercise

Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and can build value. In honour of Canada Day, we’ll examine a patriotic brand, Molson Canadian beer. Molson Canadian stands out from all the other domestic and foreign beer brands by relying on its […]

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Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part of their network. To learn from their best practices, remember that your audience is busy, so you have less than a minute to make meaningful connections, establish credibility and showcase your talent. Use […]

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Boost Your Credibility as a Thought Leader

An effective way to accelerate your career success is to establish yourself as a thought leader. By sharing your wisdom, experience and best practices with the media, you can quickly boost your credibility and visibility. Editors and journalists want to share your compelling stories and knowledge. With the explosion of social media, you’ll benefit from […]

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Spooky Fact: Bad Writing Kills Profit

Forget zombies and ghosts. What’s really scary is how poor business writing – on websites, press releases and brochures – costs companies credibility and profit. Despite the business benefits of clarity, poor copy remains pervasive. The Business Case for Clear Communication Since readers are busy, they will tune out vague, verbose or jargon-filled messages, leading […]

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Successful Small Business Strategies

October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase your visibility and credibility. These marketing strategies can help your small business make a big impact: Get out there: Join local chambers of commerce, trade groups and niche business groups to connect with […]

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Timeless Strategic Writing Tips

Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old copywriting tips are still valid today: Focus on benefits: Tell your target why they need your product or service Listen closely: Understand your audience’s needs so you know how to fulfill them Skip […]

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