Tag: customer
Bulletproof Your Communications Strategy
January 24, 2017
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has just begun, it’s the perfect time to review your marketing and communications to pinpoint which areas could benefit from greater strength, clarity and efficiency. Use the following questions to assess how well your […]
Trump’s Winning Marketing Strategy: Rage Against the Machine
November 9, 2016
The world awoke to a whole new reality show. As astounded Americans try to make sense of last night’s election results (and feverishly apply for a Canadian passport), let’s examine how President-elect Trump’s marketing strategy contributed to his stunning triumph. Donald Trump’s political campaign nailed several basic marketing principles, which elevated his brand from brash […]
5 Proven Ways to Boost Your Brand Power
November 10, 2015
The power of your brand is in your hands. You may wonder how your company can gain a competitive edge, cut through the digital clutter and influence your dream clients – all within your budget. Yet it’s possible. That’s a common challenge because today’s business decisions often start with a Google search. The tremendous power […]
The Most Cost-Effective Marketing Tactic
April 28, 2015
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective way to win new customers and grow your business, especially when starting out, is word of mouth. Word of mouth spreads the word about your business by encouraging delighted customers to recommend your […]
Want Happy, Engaged Employees?: 7 Tips
November 11, 2014
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value because they participate fully, feel passionate about their work and willingly “step up” to help their company succeed. Best of all, they tell the world their company’s stories as enthusiastic brand advocates. Use […]
Create a Competitive Content Strategy
September 30, 2014
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps “level the playing field” for companies of all sizes to turn themselves into giants by telling their story — all for minimal cost. Here are five ways your company can gain a competitive […]
Social Media for a Media-Shy Company
June 17, 2014
Situation: A risk averse client in business-to-business (B2B) e-commerce wanted to attract new customers, strengthen loyalty and establish itself as a trusted brand. However, senior executives feared the company’s lack of control over the tone of traditional media coverage, so they also felt reluctant to use social media. Approach: I worked with a partner to […]
Boost Your Social Media ROI
May 27, 2014
Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a competitive advantage by understanding what customers want and how to improve their customer experience. To make wise social media investment decisions for your organization, consider the following strategic questions: Strategic alignment: How does […]
7 Ways to Build Brand Trust
November 12, 2013
How well trusted is your brand? Brand trust is a competitive advantage, as it increases revenue, brand loyalty and positive word of mouth. It can even strengthen your bonds with employees and customers. At its core, trust is all about communication. Here are 7 ways to strengthen brand trust: Deliver your brand promise: Meet consumers’ […]
Pinpoint Your Target Audience
October 8, 2013
Tired of playing hide and seek with your target market? To identify a suitable target, successful entrepreneurs recommend these tips: 1. Pick an audience you can relate to. Choose and audience you understand and admire — then tailor your product to their pain points. 2. Consider long-term potential. Among customers that will adopt early, which […]