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Tag: research

May 24, 2021August 4, 2024Change Management, Content Marketing, CPG, Customer Experience, Industry Research, Marketing, Retail, Retail Media, Social Media, Strategic Communications, Tech

Livestreaming Enlivens Retail

Retail goes live to air. Livestreaming helps retailers and brands: – Interact with consumers in real time– Target relevant audiences– Fuel e-commerce […]

October 16, 2018October 16, 2018*Lead Generation, Content Marketing, Marketing, Strategic Communications

In-Demand Content

What your audience wants: Add these popular types of content to your 2019 content marketing strategy.

February 15, 2017October 25, 2018Content Marketing, Marketing, Strategic Communications

Most Popular Types of Content

May 4, 2016May 30, 2019Content Marketing, CPG, Industry Research, Retail, Small Business, Strategic Communications

Millennial Moms: The real retail disruptors

Consumer goods marketers are paying close attention to young hipster moms. Here’s why: According to new research from market research firm Ipsos, […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]

April 1, 2014May 30, 2019Strategic Communications, Tools & resources

Declutter With a Communications Audit

Spring cleaning isn’t just for your home: ‘tis the season to declutter your messaging by conducting a communications audit. By reviewing the […]

March 11, 2014May 30, 2019HR Communications, Internal Communications

The Most Cost-Effective Morale Booster

Recent research indicates improving the communication of senior executives may be the most cost-effective way to improve employee satisfaction, morale and culture. […]

February 3, 2014May 30, 2019Marketing, Small Business, Tools & resources

99 Ways to Score a Marketing Touchdown

Few companies can afford a $4 million TV ad during the Super Bowl. For the rest of us, here are 99 ways […]

January 21, 2014May 30, 2019Social Media

Build a Brilliant Business Blog

Today effective brand building demands a strong online presence. As content marketing and social media explode in importance, business blogs are helping […]

January 14, 2014May 30, 2019Content Marketing, Strategic Communications

Sell With Words: 10 Tips

Captivating content marketing is all about starting with a solid plan. Here are some tips on what to do before you start […]

January 7, 2014May 30, 2019Measurement, Strategic Communications

Start 2014 With a Bang

This week is when it all begins: Our goals for 2014 come alive, moving off the pages of a business plan and […]

August 25, 2013May 30, 2019Strategic Communications

First Things First: Communications Basics

It’s no coincidence that the most successful companies communicate effectively. Clear communication saves time, effort and headaches. Market leaders know that before […]

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