Tag: story

October 31, 2016May 30, 2019*Lead Generation, *Thought Leadership, Content Marketing, Marketing, Strategic Communications

5 Essential B2B Marketing Tactics

For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to […]

August 3, 2016May 30, 2019*Lead Generation, Content Marketing, Leadership Communications, Marketing, Strategic Communications

Win Big and Fast: 5 Strategic Sales Tips

Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a […]

September 14, 2015May 30, 2019Content Marketing, Leadership Communications, Marketing, Strategic Communications

Prove You’re a B2B Superhero

You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your […]

August 19, 2015May 30, 2019Brand, Content Marketing, Marketing, Strategic Communications

Video’s Killing It as a Marketing Star

To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable […]

November 11, 2014May 30, 2019HR Communications, Leadership Communications, Small Business

Want Happy, Engaged Employees?: 7 Tips

What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value […]

September 30, 2014May 30, 2019Content Marketing, Strategic Communications

Create a Competitive Content Strategy

In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps […]

September 9, 2014May 30, 2019Brand, Marketing, Public Relations (PR)

Stretch Your Marketing Budget

Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share […]

August 19, 2014May 30, 2019Content Marketing, Strategic Communications

Discover Your Company’s Story Goldmines

Eureka! Your organization is already filled with an abundance of surprising, free sources of stories. It’s time to share anecdotes on what […]

July 29, 2014May 30, 2019Brand, Content Marketing

5 Ways to Tell Your Company’s Story

Everybody loves a good story. Effective stories have the power to help your business stand out among rivals, engage prospects, win over […]

June 3, 2014May 30, 2019Leadership Communications, Marketing, Public Speaking, Small Business

Nail Your Elevator Pitch

Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part […]

May 13, 2014May 30, 2019Content Marketing, Leadership Communications, Small Business

Boost Your Credibility as a Thought Leader

An effective way to accelerate your career success is to establish yourself as a thought leader. By sharing your wisdom, experience and […]

April 15, 2014May 30, 2019Case Studies, Public Relations (PR)

Case Study: Results-Oriented Press Release

Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of […]

January 14, 2014May 30, 2019Content Marketing, Strategic Communications

Sell With Words: 10 Tips

Captivating content marketing is all about starting with a solid plan. Here are some tips on what to do before you start […]