Tag: story
5 Essential B2B Marketing Tactics
October 31, 2016
For effective business-to-business (B2B) marketing, balance facts and feelings. When selling to a B2B audience, you need a slightly different approach to your content marketing than if you sell directly to consumers. That’s because more individuals may be involved in a B2B purchase decision. B2B buyers and decision makers also tend to expect efficiency, expertise […]
Win Big and Fast: 5 Strategic Sales Tips
August 3, 2016
Winning makes us euphoric. Just as the 2016 Rio Olympics will be the proudest moment of some elite athletes’ careers, winning a major new business deal could be the most exhilarating thing to happen to your company. Business development wins can give your company bigger accounts, new direction and greater credibility – and effective sales […]
Prove You’re a B2B Superhero
September 14, 2015
You know it: Your B2B brand consistently outperforms rivals due to your leadership, excellence and momentum in your niche. But do your most desirable prospects know? Today more B2B purchasers start their research online than B2C; sales often start with a Google search. This trend means your brand has a massive, untapped opportunity to strategically […]
Video’s Killing It as a Marketing Star
August 19, 2015
To boost marketing ROI, engagement and conversion, a growing number of companies are wisely turning to video. Last month, YouTube surpassed cable TV networks for viewership, proving the irrefutable power of video. Consider the facts: 70% of marketing professionals say video converts better than any other medium 65% of executives have visited a vendor’s website […]
Want Happy, Engaged Employees?: 7 Tips
November 11, 2014
What’s the secret behind successful companies’ higher customer loyalty, profits and revenue, and lower turnover? Engaged employees. These employees create business value because they participate fully, feel passionate about their work and willingly “step up” to help their company succeed. Best of all, they tell the world their company’s stories as enthusiastic brand advocates. Use […]
Create a Competitive Content Strategy
September 30, 2014
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps “level the playing field” for companies of all sizes to turn themselves into giants by telling their story — all for minimal cost. Here are five ways your company can gain a competitive […]
Stretch Your Marketing Budget
September 9, 2014
Want to market your company without spending money? You can make your marketing efforts more flexible by approaching the media to share your story with a broad audience. The media sector is insatiable, always hungry for good stories. So, using the media is the marketing equivalent of doing downward dog, energizing and strengthening your brand […]
5 Ways to Tell Your Company’s Story
July 29, 2014
Everybody loves a good story. Effective stories have the power to help your business stand out among rivals, engage prospects, win over investors, inspire employees and earn customer loyalty. That’s because stories are more memorable than straight facts, and they engage the audience’s head and heart. Here are five creative ways to tell your business’ […]
Nail Your Elevator Pitch
June 3, 2014
Successful professionals and business owners know how to toot their own horn – fast – to turn strangers into customers, investors or part of their network. To learn from their best practices, remember that your audience is busy, so you have less than a minute to make meaningful connections, establish credibility and showcase your talent. Use […]
Boost Your Credibility as a Thought Leader
May 13, 2014
An effective way to accelerate your career success is to establish yourself as a thought leader. By sharing your wisdom, experience and best practices with the media, you can quickly boost your credibility and visibility. Editors and journalists want to share your compelling stories and knowledge. With the explosion of social media, you’ll benefit from […]
Case Study: Results-Oriented Press Release
April 15, 2014
Situation One of my clients requested a press release to announce a new strategic alliance. The client wanted to increase awareness of the alliance within a specific B2B industry. Approach To help my client achieve business objectives, I: Analyzed the company’s past media campaigns; Researched targeted trade and mainstream publications; and Considered the client’s, editors’ […]
Sell With Words: 10 Tips
January 14, 2014
Captivating content marketing is all about starting with a solid plan. Here are some tips on what to do before you start writing. 1. Focus on your goal. You want the reader to respond, whether it’s though buying your service or visiting your website. Identify the main objectives of your content marketing strategy then focus […]