Strategic Content
Before you start drafting the content your next marketing campaign, make sure your message resonates and gets results. This handy resource for […]
Tag: strategy
Meaty vs. Snackable Content
Create content your audience craves. Meaty content drives thought leadership; snackable content drives lead generation. How hungry is your audience for your […]
In-Demand Content
What your audience wants: Add these popular types of content to your 2019 content marketing strategy.
Bulletproof Your Communications Strategy
Facing intense competition and a flat economy, businesses face pressure to stretch every marketing dollar further while achieving results. As 2017 has […]
Marketing Lessons from David Bowie Songs
Behind his extravagant rock star lifestyle, outrageous costumes and dramatic makeup, David Bowie was a brilliant businessman worth nearly $1 billion. A […]
Stand Out By Sharing Fresh Insights
There are plenty of fish in the online sea. Today business decisions start with a Google search, and the rise of digital […]
Win New Business With Irresistible Proposals
Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools […]
36 ways to feed the insatiable marketing beast
Marketing is a massive, relentless beast. With the munchies. Its insatiable appetite means companies of all sizes face constant pressure to share […]
The Most Cost-Effective Marketing Tactic
What powerful marketing tactic builds brand awareness, creates trust and establishes long-term value – all at a low cost? The most effective […]
Want Loyal Customers? Show Them Some Love
This Valentine’s Day, let your customers know they make you swoon. Why? Simple: Giving is the new selling. Giving back to your […]
5 Ways Football Helps You Win in Business
Who knew beefcakes with pigskins could inspire better business? With the Super Bowl coming up fast, it’s a good time to review […]
Create Killer Content for a Competitive Edge
To make your brand stand out and slay your competition, create irresistible content that grabs your audience. Boldly use your predatory instincts […]
Case Study: Social Media Crisis Control
Situation: A client called me in a panic after receiving negative feedback on social media. A competitor attacked my client’s brand in […]
Create a Competitive Content Strategy
In today’s crowded marketplace it’s hard to stand out, especially if your company lacks a massive marketing budget. Luckily the Internet helps […]
Social Media Selling: A to Z
How social is your business? Over 46% of businesses say social media drives sales, according to recent research. In honour of Social […]
A (Canadian) Branding Exercise
Branding is more important than ever in business, as brands convey consistent quality, credibility and experience. Brands establish an emotional connection and […]
CEOs’ Top 10 Twitter Topics
Forget what you learned in business school. All organizations are now in the communications business – and Twitter is the new newsroom. […]
Teamwork as a Competitive Advantage
This week, the world’s best soccer players begin competing in the 2014 World Cup and their high-performing teams can teach businesses how […]
Boost Your Social Media ROI
Recently, social media has exploded from a playful phenomenon to a business imperative. Used effectively, these communication tools help companies gain a […]