Tag: write

Strategic Communications 101

With the back-to-school season underway, let’s review how to achieve your business goals by applying reading, writing and ‘rithmatic to develop a strategic communications plan. An effective communications plan acts as your company’s results-oriented roadmap, helping you get where you want to go — using minimal time, money and effort. Use the following steps to […]

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Win New Business With Irresistible Proposals

Where do you want to grow next? No matter what industry you’re in, you can use business proposals as powerful sales tools to expand your business. Strategically developed proposals can help your company attract and win over your ideal target. Use these proven tips to create irresistible business proposals and win new business: 1. Think […]

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52 Business Blog Posts That Will Blow Your Customers Away

Blogging about your business is one of the most effective ways to boost web traffic, generate leads and establish a sense of authority. Yet some businesses struggle to blog on a consistent basis due to a lack of content ideas, which limits opportunities for customers to engage with your brand. To plan your business blog’s […]

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Case Study: Measuring Marketing Success

Situation One of my clients serving pharmaceutical companies relies on email campaigns to communicate with clients. However, the company did not measure the performance of  three potentially lucrative email campaigns. Approach To understand the client’s process, I analyzed the three campaigns and considered: Who received each email? What is the call to action? Did the […]

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Attract Attention: Timeless Tips

While 67 years have passed since George Orwell established his famous Writing Rules, his advice remains as relevant as ever in today’s age of relentless communication. Orwell’s rules can help brands engage customers and employees through clear, compelling content. To help your business stand out, apply Orwell’s timeless wisdom: Avoid clichés Use short words Cut […]

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Strategic Brief for Successful Projects

Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from the very start of your projects. Use this Strategic Brief template to help your project teams speak a common language based on a shared vision: Audience(s): Who do you want to reach? Is […]

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Think Like a Strategist

Before you create any new communication, start by focusing on the results you want to achieve. By thinking strategically upfront, you will save time, minimize rework and move your business forward. Answer these questions to think – and write – like a strategist: My Purpose Why am I writing this communication? To inform? Announce? Recommend? […]

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Breaking Bad Business Writing Habits

Bad habits – like using jargon, acronyms and clichés – ruin business communications like Walter White’s drug empire ruined lives. In our digital world of 140-character messages, bad writing habits lead to ineffective communications that readers ignore. To break bad habits and create clear communications your audience will read, use these tips: Know why you’re […]

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Successful Small Business Strategies

October is Small Business Month! To help your small business stand out in a crowded market, focus on strategic activities that increase your visibility and credibility. These marketing strategies can help your small business make a big impact: Get out there: Join local chambers of commerce, trade groups and niche business groups to connect with […]

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Timeless Strategic Writing Tips

Whether we write for the web or print, copywriting is about understanding your audience and addressing its needs. That’s why these century-old copywriting tips are still valid today: Focus on benefits: Tell your target why they need your product or service Listen closely: Understand your audience’s needs so you know how to fulfill them Skip […]

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Write Like a Strategist

To accomplish your business goals, you need written copy that prompts your audiences to think and act differently. Use these writing best practices to keep your audience interested and engaged: Challenge yourself to think of your audience’s point of view Use an outline that is clear, focused and logical Get straight to the point; start […]

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Strategic Thinking: A Competitive Advantage

Before I write anything, I make sure I understand my clients’ business objectives. This practice helps me align my writing with solutions to the problems that keep CEOs awake at night. It’s worth the effort to consistently consider the big picture before you communicate. Strategy matters to your competitiveness because it helps you: Sort through […]

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