Strategic Brief for Successful Projects
December 3, 2013
Do cross-functional projects make you think everyone speaks a different language? To achieve project success, you can help establish clear communication from the very start of your projects.
Use this Strategic Brief template to help your project teams speak a common language based on a shared vision:
- Audience(s): Who do you want to reach? Is your audience internal, external or both? Consider both primary and secondary audiences.
- Objective(s): What do you want to achieve? Your project objectives should align with your organizational objectives.
- Desired Outcome: What does success look like for your team? What needs to change?
- Current Attitudes: What does your audience know about your topic? How do they feel about it?
- Strategy: How will you get from where you are to where you want to be? Think in big-picture, abstract terms.
- Strategic Considerations: What internal and external factors could impact your strategy? How will you manage the risks they represent?
- Key Messages/Themes: What does your audience need to know about your project? (Hint: consider the 5Ws) What’s in it for them? Specifically, what do you want your target to do?
- Communication Tools: Which web, social media and print media will you use to communicate with your audience? Will you also use events, media and customer service as communication touchpoints?
- Evaluation: How will you measure the success of your project communications?
How does your organization foster successful projects and strong team communication?
Lisa Goller helps businesses tell their story. As a Toronto-based Strategic Freelance Writer & Editor, she helps executives and entrepreneurs stand out, look good and save time. Learn more at lisagoller.com